Analytics? Who Cares!?!

Why should I care about analytics?

Do you know how many visitors are coming to your Website each month? Do you know how they get there? How long they stayed on your site? How many different pages they looked at?

Web analytics is the process of collecting, measuring and analysis of user activity on a Website to understand and help achieve the intended objective of the Website. In other words it’s a report card on how your website is doing in attracting visitors and keeping them interested. Having a Website without having any analytics software programmed to it is almost useless! Why spend your precision time and money on building a Website if you’re not going to track what’s happening on it? Web analytics can provide you with a wealth of information (probably more then you will ever need or want to know) that can be very useful in planning your marketing strategy, search engine optimization campaigns and even Website design.

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